Prima Grapes
We should all do what, in the long run, gives us joy, even if it is only picking grapes or sorting the laundry.
- E.B. White
For the month of November, the produce department is featuring red, green and black seedless grapes from Gerawan Farms, which has been family owned and operated since 1938. Their Prima brand of grapes are farmed carefully and thoughtfully; some examples of their techniques include careful spacing of the crops, harvesting at ripeness instead of under-ripeness, and harvest repetitions, which result in more bunches being grown. These plentiful bunches are packed exclusively by Gerawan; they don't package for any other grower. This means that when you buy Prima grapes from us, you'll know what genuine freshness and love of the land truly tastes like.
Grapes have the honor of being one of the oldest cultivated fruits on earth. They are preserved as jams and jellies, dried as raisins, and, perhaps most famously, pressed into wine. They are naturally beautiful as well; their jewel-toned skin and cascade shape makes them a consistently occurring image in art.
But their physical beauty doesn't begin to compare to their flavor, especially that of table grapes. You take a cluster in your hand, pluck it from the stem, and bite into your first grape. Immediately there's a burst of juice as you sink your teeth into the tart skin and the soft, sweet flesh. It's the perfect combination of flavors, really.
Prima grapes can make a lovely addition to your holiday table as both a decoration and as a complement to a cheese platter. Come in to your local store and buy some for your Thanksgiving meal!
- E.B. White
For the month of November, the produce department is featuring red, green and black seedless grapes from Gerawan Farms, which has been family owned and operated since 1938. Their Prima brand of grapes are farmed carefully and thoughtfully; some examples of their techniques include careful spacing of the crops, harvesting at ripeness instead of under-ripeness, and harvest repetitions, which result in more bunches being grown. These plentiful bunches are packed exclusively by Gerawan; they don't package for any other grower. This means that when you buy Prima grapes from us, you'll know what genuine freshness and love of the land truly tastes like.
Grapes have the honor of being one of the oldest cultivated fruits on earth. They are preserved as jams and jellies, dried as raisins, and, perhaps most famously, pressed into wine. They are naturally beautiful as well; their jewel-toned skin and cascade shape makes them a consistently occurring image in art.
But their physical beauty doesn't begin to compare to their flavor, especially that of table grapes. You take a cluster in your hand, pluck it from the stem, and bite into your first grape. Immediately there's a burst of juice as you sink your teeth into the tart skin and the soft, sweet flesh. It's the perfect combination of flavors, really.
Prima grapes can make a lovely addition to your holiday table as both a decoration and as a complement to a cheese platter. Come in to your local store and buy some for your Thanksgiving meal!