Flat Iron Steak
Appearances can be deliciously deceiving.
This steak may be named for having the shape of the common household appliance, but that's where the comparison ends.
This particular steak, which comes from the chuck, or shoulder cut, has been unfairly ignored by consumers because it was assumed its texture was tough. Thanks to researchers at the University of Florida and the University of Nebraska, however, flat iron steak is now recognized as the second most tender steak after tenderloin. In fact, we'd describe the flat iron as having the tenderness of a rib-eye and the flavor of a sirloin. It's clear to see, then, why we're so excited to have this steak for the first time in our stores; flat iron is rapidly becoming a popular choice for the beef lover--and for us too, we're proud to admit.
This steak may be named for having the shape of the common household appliance, but that's where the comparison ends.
This particular steak, which comes from the chuck, or shoulder cut, has been unfairly ignored by consumers because it was assumed its texture was tough. Thanks to researchers at the University of Florida and the University of Nebraska, however, flat iron steak is now recognized as the second most tender steak after tenderloin. In fact, we'd describe the flat iron as having the tenderness of a rib-eye and the flavor of a sirloin. It's clear to see, then, why we're so excited to have this steak for the first time in our stores; flat iron is rapidly becoming a popular choice for the beef lover--and for us too, we're proud to admit.